![]() A Facebook bot is a great way to approach customers, as it averages 70-80% open rates (!). To maintain your client base, it’s equally important that you reach out to customers as well. Make sure you reply to each and every one of your clients’ comments. If you’re in the hospitality sector, for example, you need to check TripAdvisor, Expedia, and other related sites to respond to feedback. Stay active on Facebook, Instagram, or wherever it’s easier for clients to reach you. Clients need to leave feedback or request technical support with no fuss. Offer multiple communication channelsĬommunication is key in every personal or professional context. Small details like that will help you build an approachable and friendly company image. Introduce them to your employees and share an interesting or fun fact about them. Create a dedicated page on your small business website where you briefly talk about the struggle, the dreams, and the vision behind your company. Don’t be afraid to share your success story with them. Help clients realize that your company is much more than a logo and a catchy tagline. Being open about where you come from accomplishes a deeper emotional connection and sets the foundation for winning your clients’ trust. Show the human side of your companyīuilding a client base starts with forming an honest relationship with your clients. With that in mind, today, we’re sharing 7 tips to build and maintain a loyal client base so that your business stays strong and competitive. That makes the importance of customer loyalty even greater. And not just that - the chances of selling your product or service to a new customer are significantly lower compared to selling them to an existing one. In fact, client acquisition costs five times more than client retention. Such partnerships also motivate the customer to reach out to you for future purchases.Attracting new customers and building a client base are both expensive hobbies. Such tie-ups are a win-win for all parties involved – customers get their product at more affordable monthly price, banks win a new customer and the retailer gets to offer their product at a more affordable price. This way, the customer who may have otherwise found a $999 purchase unaffordable could now make the payment over a six month period. You could make this purchase affordable by tying up with banks that offer EMIs on credit card purchases. Not everyone can afford to spend $999 on a new computer. Make your product more affordable than it really is.This is despite the fact that data-driven newsletters have been proven to offer higher conversion rates. A major chunk of online retailers continue to send generic mass-emailers to all their subscribers with the hope that a percentage of these recipients convert into buyers. Yet, a lot of retailers do not invest the time and resources in crafting the right newsletter strategy. Set-up A Data-Driven Newsletter StrategyĮmail newsletters are one of the most effective tools in engaging with your existing customers.This way, retailers can build a clientèle that starts enjoying the additional perks of shopping at your website and therefore does not come to you for the price. One of the most common ways to achieve this is by offering free support, insurance or product training to the customer, depending on the product category. The trick here is to offer customers additional value that cannot be measured in dollar terms. Train customers to look beyond the product priceĬustomers are likely to engage in price comparison only when you have the same product being sold at different prices by different retailers.How can you build a loyal customer base for these products? The following strategies may help: There are always instances when you may not be able to sell some products below a price-point for the fear of selling at a loss. Customers today have a wonderful array of choices when it comes to picking a website to shop from. While dynamic pricing is an exciting way to acquire customers, it also makes it difficult for retailers to build a loyal client base. Today, the online retail market has itself matured so much that these businesses are not competing against traditional retailers but among themselves. Customer Think delve into views from a retailers point of view and see there has never been a better time to offer great pricing deals for your customers.A decade back, traditional retailers faced onslaught from the e-commerce retailers who could afford to cut down on their selling price owing to the lower costs incurred by them on holding inventory and distribution.
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